The England national football team is gaining support from unexpected quarters, including Italian fans like Luca Vettese, a Lancashire-born businessman of Italian heritage. Vettese, who is the fourth generation to run his family's ice cream parlour, Notarianni Ice Cream, in Blackpool, is still reeling from Italy's failure to qualify for the World Cup for the third time running. The Azzurri, four-time winners of the trophy, last qualified for the competition in 2014. Vettese, a keen supporter of Blackpool FC, has decided to support the England national football team, saying 'I feel torn' about his loyalty. He consoles himself with the fact that he saw Italy win their first trophy since 2006 when they beat England on penalties in the delayed European Championships final. Vettese has turned his Italian World Cup blues into a tongue-in-cheek social media video, promoting his ice cream business with a fun rebrand. The video opens with sepia images of Vettese and his dad lamenting in Italian the team's demise and turns into a fun rebrand, with the business promoting itself as Not-Italliani ice cream. Vettese and his team have come up with creative ideas, such as selling 66s instead of 99s, which has been a hit with customers. As the England national football team prepares for the FIFA World Cup 2026, they can count on fans like Vettese to cheer them on. With his family's business thriving, Vettese is looking forward to the tournament, hoping that England will win. The England national football team's chances of winning the World Cup are uncertain, but with fans like Vettese supporting them, they might just have an edge. Vettese's story is a testament to the power of football to bring people together, despite their differences. As the World Cup approaches, fans like Vettese will be eagerly watching the England national football team's progress, hoping that they will bring home the trophy.